The Outset, Brand Launch

For the launch of Scarlett Johansson’s line, The Outset, we created a pharmacy-inspired aesthetic rooted in efficacy over excess. Soft white packaging designed by Gates Creative, paired with neutrals and restrained typography, the brand is gender-neutral and inclusive.

Photographer & Director: Ethan James Green, BTS Stills: Tess Ayano, Props: Betim, Product Stills: Zach & Buj