Fenty Beauty, Brand Launch
Rihanna disrupted the beauty industry when she debuted Fenty Beauty. The creative was rooted in individuality, casting a diverse group across skin tones, ages, genders, and backgrounds. The look is modern, high-impact, culturally relevant, confident, and disruptive.
Photographer: Marcus Ohlsson, Director: Shawn Butcher, Makeup: James Kaliardos, Hair: Yusef, Tinna Empera, Stills Photographer: Mitch Feinberg, Props: Megan Caponetto
