The Outset, Brand Launch

For Scarlett Johansson’s skincare line, The Outset, we created a modern, pharmacy-inspired aesthetic rooted in efficacy over excess. Soft white packaging and restrained typography established a clean, gender-neutral identity.

Photographer & Director: Ethan James Green, Stylist: Malina Joseph Gilchrist, Props: Betim, Makeup: Dick Page & Frankie Boyd, Hair: Tina Outen, Partners: Gates Creative