The Outset, Brand Launch

For the launch of Scarlett Johansson’sline, The Outset, we created a pharmacy-inspired aesthetic rooted in efficacy over excess. Soft white packaging designed by Gates Creative, paired with neutrals and restrained typography, the brand is gender-neutral and inclusive.

Photographer & Director: Ethan James Green, Stylist: Malina Joseph Gilchrist, Props: Betim, Makeup: Dick Page & Frankie Boyd, Hair: Tina Outen, Partners: Gates Creative